How to get WhatsApp Green Tick verification

The WhatsApp Green Tick verification badge authenticates your business and builds customer trust. Below is a detailed guide to securing this badge, including eligibility criteria, application steps, and expert tips.

Requirements for WhatsApp Green Tick Verification

Before applying, ensure your business meets these mandatory criteria:

1. WhatsApp Business API Account

Only businesses using the WhatsApp Business API are eligible. Standard or personal WhatsApp accounts cannot apply.

2. Verified Meta Business Manager Account

Your business must be verified in Meta Business Manager (formerly Facebook Business Manager). This confirms your legitimacy to WhatsApp.

3. Two-Factor Authentication (2FA)

Enable 2FA on your WhatsApp Business account to enhance security and meet verification requirements.

4. Approved Display Name

Your business name must exactly match your registered brand (no nicknames or unrelated terms). WhatsApp manually reviews this for approval.

5. Active Messaging Engagement

Demonstrate consistent activity, ideally reaching Tier 2 messaging levels (500+ conversations/day). WhatsApp prioritises businesses with steady user interactions.

Note: Regulated industries (e.g., alcohol, gambling) may face restrictions. Review WhatsApp’s Commerce Policy before applying.

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Step-by-Step Application Process

Step 1: Prepare Your Account

 
• Ensure your WhatsApp Business API is active.
 
• Complete verification in Meta Business Manager.
 
• Enable 2FA and update your profile with accurate business details.

Step 2: Access Business Verification

 
• Log into WhatsApp Business Manager.
 
• Navigate to Account Tools > Profile > Business Verification.
 
• Click “Apply for Official Business Account”.

Step 3: Submit Your Application

 
• Provide business details (name, address, website).
 
• Upload documents proving brand ownership (e.g., trademark certificates).
 
• Describe your services and customer engagement strategy.

Step 4: Wait for Review

WhatsApp’s team will assess your application. Approval typically takes 7–30 days. Monitor notifications in your Business Manager dashboard.

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Tips to Strengthen Your Application

Optimise Your Online Presence

 
• Maintain an active website and social media profiles.
 
• Secure a Google My Business listing and ensure consistency across platforms.

Prioritise Customer Engagement

 
• Respond to WhatsApp messages within 24 hours.
 
• Use quick replies and labels to streamline conversations.

Build Brand Authority

 
• Aim for media mentions in reputable publications (e.g., news articles, blogs).
 
• Avoid paid promotions; organic coverage holds more weight.

Reach Higher Messaging Tiers

 
• Gradually scale to Tier 2+ messaging to prove consistent activity.

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What If Your Application Is Rejected?

Analyse Feedback

WhatsApp may share reasons for rejection (e.g., incomplete profile, low engagement). Address these gaps first.

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Improve Visibility and Activity

 
• Increase customer interactions on WhatsApp.
 
• Update your website and social media for brand consistency.

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Reapply After 30 Days

You can submit a new application after addressing issues. Use this time to strengthen your case.

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Final Checklist Before Applying

 
• ✅ API Account: Upgraded and active.
 
• ✅ Meta Business Manager: Fully verified.
 
• ✅ 2FA: Enabled.
 
• ✅ Display Name: Matches registered brand.
 
• ✅ Engagement: Consistent messaging activity.

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By following these steps and ensuring strict compliance with WhatsApp’s guidelines, your business can secure the Green Tick and elevate its credibility on the platform.

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