Meta Messaging Fees

These are the fees charged by Meta directly. This is a per conversation charge (24-hour window), and not per message. Every conversation is a 24-hour window where you (the business and user) can send unlimited messages at no charge.

Marketing

These are business-initiated messages used to promote products, services, or offers. They're sent via pre-approved templates and are designed for driving engagement (e.g. promotions, abandoned cart reminders).

$0.0050per conversation

R0.085per conversation

Utility

Also business-initiated, these messages provide transactional information such as order confirmations, appointment reminders, or billing updates.

$0.0085/conversation

R0.5789/conversation

Authentication

These messages deliver one-time passcodes for verifying a user's identity during processes like account registration or recovery. They're strictly for security purposes.

$0.0064/conversation

R0.4349/conversation

Service

Unlike the others, service conversations are initiated by the customer. They typically involve inquiries or support, and once a customer messages your business, you can respond freely within the 24‑hour window.

FREE